Updated: Jan 6
OLIO is a full-service Digital Marketing Agency in Mumbai that assists businesses in building competent brands those win market share and achieve growth. We have successfully blended the richness of traditional online marketing with in-demand technologically driven new age digital media. We are a perfect one-stop destination for digital branding & digital marketing solutions that empower businesses to achieve high marketing goals. Our digital marketing strategies resonate with the latest trends in the online marketing space. The deal has only one goal- giving your business an exposure in front of your target customers.
If you’re wondering what the scope of digital marketing in India looks like, then reading this blog may be a good headstart! You can find out about the growth, future, nature, job scope, and a lot more and dive deeper into the scope of digital marketing in India.
But before we delve into the need and scope of digital marketing in India, let’s understand the importance of digital marketing and why do companies use it.
Digital Marketing is the marketing activity of promoting goods/services using digital channels. And today, almost everyone is online. With access to cheap data and affordable smartphones, the number of people across the globe who have access to the internet has increased exponentially.
So, connecting the dots, if the companies want to connect with their
Potential customers on a global level
Engage with them
Create brand awareness
Sell and promote products/services at affordable prices
Earn higher ROI
Then they can carry out all of this through digital marketing. Here’s an interactive and highly insightful Free Masterclass on digital marketing basics if you wish to learn from the industry leader Mr. Karan Shah, CEO & Founder of IIDE.
Businesses today leverage digital channels such as social media, search engines, email, and websites to connect with current and prospective customers. Companies also hop on the bandwagon of the latest digital marketing trends to update themselves with the current industry standards.
As a result of such countless individuals on the web, we saw an expansion in the utilization of information. Prior a client devoured roughly 500MB to 1GB month to month information in 2016, though a normal client is recorded to use around 13.5GB of month to month 4G information in December 2020. This number additionally developed by 20% as an expanded number of individuals began preferring different stages for video utilization also different conditions on the Internet.
One more huge effect of Coronavirus has been the gigantic development of OTT stages which brought about being one of the quickest developing business sectors in India. The lockdown raised the utilization of content on the OTT stages right from 181 billion minutes to very nearly 204 billion minutes over the most recent 365 days!