Updated: Jul 5, 2022
OLIO is a full-service Digital Marketing Agency in Mumbai that assists businesses in building competent brands those win market share and achieve growth. We have successfully blended the richness of traditional online marketing with in-demand technologically driven new age digital media. We are a perfect one-stop destination for digital branding & digital marketing solutions that empower businesses to achieve high marketing goals. Our digital marketing strategies resonate with the latest trends in the online marketing space. The deal has only one goal- giving your business an exposure in front of your target customers.
If you’re wondering what the scope of digital marketing in India looks like, then reading this blog may be a good headstart! You can find out about the growth, future, nature, job scope, and a lot more and dive deeper into the scope of digital marketing in India.
But before we delve into the need and scope of digital marketing in India, let’s understand the importance of digital marketing and why do companies use it.
Digital Marketing is the marketing activity of promoting goods/services using digital channels. And today, almost everyone is online. With access to cheap data and affordable smartphones, the number of people across the globe who have access to the internet has increased exponentially.
So, connecting the dots, if the companies want to connect with their
Potential customers on a global level
Engage with them
Create brand awareness
Sell and promote products/services at affordable prices
Earn higher ROI
Then, they can draw out the sum of this through cutting edge publicizing. Here is a keen and significantly sagacious Free Masterclass on cutting edge exhibiting fundamentals if you wish to acquire from the business boss Mr. Karan Shah, CEO and Founder of IIDE.
Associations today impact electronic channels like online amusement, web records, email, and destinations to communicate with current and arranged clients. Associations furthermore jump aboard with of the latest electronic publicizing examples to revive themselves with the continuous business rules.
In light of such vast individuals on the web, we saw an improvement in the utilization of information. Prior a client ate up commonly 500MB to 1GB month to month information in 2016, but a normal client is recorded to include around 13.5GB of month to month 4G information in December 2020. This number besides developed by 20% as a drawn out number of individuals began inclining in the direction of different stages for video use similarly different conditions on the Internet.
One more huge effect of Coronavirus has been the titanic progression of OTT stages which accomplished being one of the speediest making business regions in India. The lockdown raised the use of content on the OTT orchestrates right from 181 billion minutes to basically 204 billion minutes over the most recent 365 days!