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The edge of the cake provides strength so USA Phone Number List that all those parts stay together and does not flow over the plate and table. In this example, you can see the edge as the brand. The brand ensures that the content stays together, stays connected, looks appetizing, and is offered to the target group in the right mix. If this is done properly, the target group will be able to consume the cake in a simple way and take in the content. People are USA Phone Number List touched by emotion. In fact, people make choices based on emotion. Scientifically it is assumed that at least 90-95% of the choices we make every day are not deliberately made, but are made unconsciously ¹. Based on our own built-in autopilot, for example, while cycling or driving, and based on USA Phone Number List feeling.

Texel is an island full of character, with beautiful USA Phone Number List nature and beautiful beaches. At the beginning of 2009, I didn't know that they also brew delicious beer there, like most Dutch people. When I started working from my office for the Texel Beer Brewery in 2009, the Texel brand did not yet exist. The identity and appearance of the products were USA Phone Number List criticized by the local catering industry and liquor stores. The first step we took then was to create the Texels brand. Grafted on the origin, the island, with strong emotional values ​​and a characterful experience. The vision in short: what we have to offer here on Texel is so special, you can taste it in our beer and we grant it to everyone! The resulting mission was: the whole of the Netherlands on USA Phone Number List Texel beer.